Brand Challenges
- Newly Launched Brand
- Competition from legacy brands
- Century's worst flood hit the region days from the launch
- Away from touristy spots
Adopting new-age strategies to build India's most popular luxury resort
What we solved
- Focused heavily on visual content to garner eyeballs.
- Consistent, relatable content with popular faces was ensured through and through.
- Branding was primarily through influencer marketing with zero ad spends through the brand launch.
- Portrayed Coorg as a safe region to travel and explore to gain first mover advantage after the flood.
- Hopped onto trends to increase relatability with the audience which increased awareness.
- Paired influencer marketing with performance marketing to increase positive brand uplift which resulted in higher conversions and sales.
Milestones
Interactions
0M+
- Most followed stand-alone luxury resort on instagram
- 8 - 12% engagement rate
- Created a monopoly in the Coorg region
- 1250% growth on all digital platforms
- Generated 3Cr+ revenue during the lockdown, in Future Travel - Vouchers from June to August, 2020
- 6200+ room nights sold and a revenue of 10 crores generated through performance marketing from July to December 2021.
- Revenue of 10 crores generated through performance marketing from January to December 2021
- A constant of 90% occupancy throughout the year
Gallery
